Last updated: October 19, 2026
This Privacy Policy explains how Naples Boat Rental (“we”, “us”, “our”), 2938 Cypress St, Naples, FL 34112, collects, uses and protects information when you visit aanaplesboatrental.com, contact us or rent a boat from us.
The Short Version
- We do not sell your personal information. We never sell, rent or trade customer information to anyone.
- We use your information to handle your reservation, contact you about your rental and run our business.
- We use Google services to understand how our website is used, improve it, and show our ads to people who may be interested in renting a boat.
Information We Collect
- Information you give us: your name, phone number, email address, rental dates, group size, preferences and any message you send through our forms, by phone, text or email.
- Rental information: details needed for your rental, such as a photo ID, boater education card information and your signed rental agreement.
- Payment information: deposits and online payments are processed by our payment provider through our secure online booking system. We do not store full card numbers on this website.
- Website usage information: like most websites, we automatically collect technical data such as your IP address, browser and device type, pages visited, how you arrived at our site and general location (city or region), using cookies and similar technologies.
How We Use Your Information
- To respond to questions and reservation requests
- To confirm, manage and provide your rental
- To send reservation-related messages such as confirmations, reminders, schedule changes and weather updates
- To keep our guests and boats safe and meet legal requirements
- To understand how visitors use our website and improve it
- To advertise our rentals, including through Google Ads
Google Analytics, Google Ads and Cookies
We use Google services, including Google Analytics, Google Search Console and Google Ads, to measure website traffic, understand which pages are helpful, improve our website and show our ads. These services may use cookies and similar technologies to collect information about your visits to our website and other websites, and may use it to show you relevant ads (remarketing). Google’s use of this information is governed by Google’s own privacy policy.
You can control cookies through our cookie banner and your browser settings. You can learn how Google uses data at policies.google.com/technologies/partner-sites, manage ad personalization at adssettings.google.com, and opt out of Google Analytics with the Google Analytics opt-out browser add-on.
Our forms are protected by Google reCAPTCHA, which is subject to Google’s Privacy Policy and Terms of Service.
Text Messages (SMS)
If you opt in to text messages, we use your mobile number only for reservation-related communication. Message frequency varies, and message and data rates may apply. Reply STOP to opt out at any time or HELP for help. We do not share or sell mobile phone numbers or SMS opt-in data and consent with third parties or affiliates for marketing or promotional purposes. See our SMS Opt-in Consent page for details.
When We Share Information
We only share information with service providers who help us run our business, such as our online booking and payment providers, website hosting, email and messaging services, and Google services described above, and only as needed for those services. We may also disclose information if required by law or to protect the safety of our guests, staff or property. We never sell customer information.
Online Booking
When you choose “Book Online”, you are taken to our secure online booking system, where your reservation and payment details are processed.
How Long We Keep Information
We keep reservation and rental records for as long as needed to provide our services and to meet legal, tax, insurance and safety obligations. Messages sent through our website forms are kept only as long as needed to respond and manage your rental.
Security
Our website uses a secure (HTTPS) connection, and we take reasonable steps to protect your information. No method of transmission over the internet is completely secure, but we work to protect your data.
Your Choices
- You can ask us to see, correct or delete the personal information we hold about you, except where we must keep it for legal or business reasons.
- You can opt out of text messages by replying STOP and unsubscribe from emails at any time.
- You can decline or delete cookies through your browser and our cookie banner.
Children
Our website is not directed to children under 13, and we do not knowingly collect personal information from children online.
Changes to This Policy
We may update this Privacy Policy from time to time. The date at the top of this page shows when it was last updated.
Contact Us
Questions about your privacy? Call or text 239-526-6575 or email reservation@aanaplesboatrental.com.
